Թարմացումներ ֆեյսբուքից

Այսօրվանից սկսած ֆեյսբուքը փոփոխում է գովազդի կաբինետի հիմնական ցուցանիշների անվանումները։ Ինչպես նշվում է պաշտոնական հաղորդագրության մեջ, մինչ Ապրիլի 12-ը, բոլոր օգտատերերի մոտ ամբողջովին նոր համակարգն է գործելու։ Այնպես որ սկսենք նայել թե ինչ է փոփոխվել։

Ի դեպ, հիշեցնենք, որ Մարտի 18-ին անց է կացվելու գովազդի դասընթաց։ Մանրամասներն ու գրանցման հղումը՝ այստեղ (https://www.skill.am/seminars/view?id=243) :

Ստորև ողջ ցուցակը՝

Old Name	New Name
Account	Account Name
Ad Set	Ad Set Name
Campaign	Campaign Name
Starts	Campaign Starts
Ends	Campaign Ends
Cost	Cost per Result
Spent Today	Amount Spent Today
Cost per All Actions	Cost per Any Action
Unique Clicks to Link	Unique Link Clicks
CPC (Link)	CPC (Cost per Link Click)
Cost per Unique Click to Link	Cost per Unique Link Click
CTR (Link)	CTR (Link Click-Through Rate)
Unique CTR (Link)	Unique CTR (Link Click-Through Rate)
Canvas View Duration	Canvas View Time
Canvas Component Duration Percentage	Canvas Component Time Percentage
Mobile App Starts	Mobile App Sessions
Mobile App Payment Details	Mobile App Adds of Payment Info
Mobile App Registrations	Mobile App Registrations Completed
Mobile App Checkouts	Mobile App Checkouts Initiated
Mobile App Feature Unlocks	Mobile App Achievements Unlocked
Mobile App Level Achievements	Mobile App Levels Completed
Mobile App Ratings	Mobile App Ratings Submitted
Mobile App Credit Spends	Mobile App Credits Spent
Mobile App Tutorial Completions	Mobile App Tutorials Completed
Unique Mobile App Starts	Unique Mobile App Sessions
Unique Mobile App Payment Details	Unique Mobile App Adds of Payment Info
Unique Mobile App Registrations	Unique Mobile App Registrations Completed
Unique Mobile App Checkouts	Unique Mobile App Checkouts Initiated
Unique Mobile App Feature Unlocks	Unique Mobile App Achievements Unlocked
Unique Mobile App Level Achievements	Unique Mobile App Levels Completed
Unique Mobile App Ratings	Unique Mobile App Ratings Submitted
Unique Mobile App Credit Spends	Unique Mobile App Credits Spent
Unique Mobile App Tutorial Completions	Unique Mobile App Tutorials Completed
Mobile App Starts Conversion Value	Mobile App Sessions Conversion Value
Mobile App Payment Details Conversion Value	Mobile App Adds of Payment Info Conversion Value
Mobile App Registrations Conversion Value	Mobile App Registrations Completed Conversion Value
Mobile App Checkouts Conversion Value	Mobile App Checkouts Initiated Conversion Value
Mobile App Achievement Unlocks Conversion Value	Mobile App Achievements Unlocked Conversion Value
Mobile App Level Achievements Conversion Value	Mobile App Levels Completed Conversion Value
Mobile App Ratings Conversion Value	Mobile App Ratings Submitted Conversion Value
Mobile App Credit Spends Conversion Value	Mobile App Credits Spent Conversion Value
Mobile App Tutorial Completions Conversion Value	Mobile App Tutorials Completed Conversion Value
Cost per Mobile App Start	Cost per Mobile App Session
Cost per Mobile App Payment Detail	Cost per Mobile App Add of Payment Info
Cost per Mobile App Add to Cart	Cost per Mobile App Add to Cart
Cost per Mobile App Add to Wishlist	Cost per Mobile App Add to Wishlist
Cost per Mobile App Registration	Cost per Mobile App Registration Completed
Cost per Mobile App Checkout	Cost per Mobile App Checkout Initiated
Cost per Mobile App Feature Unlock	Cost per Mobile App Achievement Unlocked
Cost per Mobile App Level Achievement	Cost per Mobile App Level Completed
Cost per Mobile App Rating	Cost per Mobile App Rating Submitted
Cost per Mobile App Credit Spend	Cost per Mobile App Credit Spent
Cost per Mobile App Tutorial Completion	Cost per Mobile App Tutorial Completed
Cost per Unique Mobile App Start	Cost per Unique Mobile App Session
Cost per Unique Mobile App Payment Detail	Cost per Unique Mobile App Add of Payment Info
Cost per Unique Mobile App Add to Cart	Cost per Unique Mobile App Add to Cart
Cost per Unique Mobile App Add to Wishlist	Cost per Unique Mobile App Add to Wishlist
Cost per Unique Mobile App Registration	Cost per Unique Mobile App Registration Completed
Cost per Unique Mobile App Checkout	Cost per Unique Mobile App Checkout Initiated
Cost per Unique Mobile App Feature Unlock	Cost per Unique Mobile App Achievement Unlocked
Cost per Unique Mobile App Level Achievement	Cost per Unique Mobile App Level Completed
Cost per Unique Mobile App Rating	Cost per Unique Mobile App Rating Submitted
Cost per Unique Mobile App Credit Spend	Cost per Unique Mobile App Credit Spent
Cost per Unique Mobile App Tutorial Completion	Cost per Unique Mobile App Tutorial Completed
Website Actions (All)	Website Conversions
Add Payment Info (Facebook Pixel)	Website Adds of Payment Info
Add to Cart (Facebook Pixel)	Website Adds to Cart
Add to Wishlist (Facebook Pixel)	Website Adds to Wishlist
Complete Registration (Facebook Pixel)	Website Registrations Completed
Initiate Checkout (Facebook Pixel)	Website Checkouts Initiated
Lead (Facebook Pixel)	Website Leads
Purchase (Facebook Pixel)	Website Purchases
Search (Facebook Pixel)	Website Searches
View Content (Facebook Pixel)	Website Content Views
Adds To Cart (Conversion Tracking Pixel)	Website Adds to Cart (Conversion Tracking Pixel)
Checkouts (Conversion Tracking Pixel)	Website Checkouts (Conversion Tracking Pixel)
Key Web Page Views (Conversion Tracking Pixel)	Website Key Page Views (Conversion Tracking Pixel)
Leads (Conversion Tracking Pixel)	Website Leads (Conversion Tracking Pixel)
Registrations (Conversion Tracking Pixel)	Website Registrations (Conversion Tracking Pixel)
Website Action Conversion Value (All)	Website Conversion Value
Add Payment Info Conversion Value (Facebook Pixel)	Website Adds of Payment Info Conversion Value
Add To Cart Conversion Value (Facebook Pixel)	Website Adds to Cart Conversion Value
Add To Wishlist Conversion Value (Facebook Pixel)	Website Adds to Wishlist Conversion Value
Complete Registration Conversion Value (Facebook Pixel)	Website Registrations Completed Conversion Value
Initiate Checkout Conversion Value (Facebook Pixel)	Website Checkouts Initiated Conversion Value
Lead Conversion Value (Facebook Pixel)	Website Leads Conversion Value
Purchase Conversion Value (Facebook Pixel)	Website Purchases Conversion Value
Search Conversion Value (Facebook Pixel)	Website Searches Conversion Value
View Content Conversion Value (Facebook Pixel)	Website Content Views Conversion Value
Adds To Cart Conversion Value (Conversion Tracking Pixel)	Website Adds to Cart Conversion Value (Conversion Tracking Pixel)
Checkouts Conversion Value (Conversion Tracking Pixel)	Website Checkouts Conversion Value (Conversion Tracking Pixel)
Key Web Page Views Conversion Value (Conversion Tracking Pixel)	Website Key Page Views Conversion Value (Conversion Tracking Pixel)
Leads Conversion Value (Conversion Tracking Pixel)	Website Leads Conversion Value (Conversion Tracking Pixel)
Registrations Conversion Value (Conversion Tracking Pixel)	Website Registrations Conversion Value (Conversion Tracking Pixel)
Cost per Website Action (All)	Cost per Website Conversion
Cost per Add Payment Info (Facebook Pixel)	Cost per Website Add of Payment Info
Cost per Add To Cart (Facebook Pixel)	Cost per Website Add to Cart
Cost per Add To Wishlist (Facebook Pixel)	Cost per Website Add to Wishlist
Cost per Complete Registration (Facebook Pixel)	Cost per Website Registration Completed
Cost per Initiate Checkout (Facebook Pixel)	Cost per Website Checkout Initiated
Cost per Lead (Facebook Pixel)	Cost per Website Lead
Cost per Purchase (Facebook Pixel)	Cost per Website Purchase
Cost per Search (Facebook Pixel)	Cost per Website Search
Cost per View Content (Facebook Pixel)	Cost per Website Content Views
Cost per Add To Cart (Conversion Tracking Pixel)	Cost per Website Add to Cart (Conversion Tracking Pixel)
Cost per Checkout (Conversion Tracking Pixel)	Cost per Website Checkout (Conversion Tracking Pixel)
Cost per Key Web Page View (Conversion Tracking Pixel)	Cost per Website Key Page View (Conversion Tracking Pixel)
Cost per Lead (Conversion Tracking Pixel)	Cost per Website Lead (Conversion Tracking Pixel)
Cost per Registration (Conversion Tracking Pixel)	Cost per Website Registration (Conversion Tracking Pixel)
Add Payment Info (Offline Conversion)	Offline Adds of Payment Info
Add To Cart (Offline Conversion)	Offline Adds to Cart
Add To Wishlist (Offline Conversion)	Offline Adds to Wishlist
Complete Registration (Offline Conversion)	Offline Registrations Completed
Initiate Checkout (Offline Conversion)	Offline Checkouts Initiated
Lead (Offline Conversion)	Offline Leads
Other (Offline Conversion)	Offline Other Conversions
Purchase (Offline Conversion)	Offline Purchases
Search (Offline Conversion)	Offline Searches
View Content (Offline Conversion)	Offline Content Views
Add Payment Info Conversion Value (Offline Conversion)	Offline Adds of Payment Info Conversion Value
Add To Cart Conversion Value (Offline Conversion)	Offline Adds to Cart Conversion Value
Add To Wishlist Conversion Value (Offline Conversion)	Offline Adds to Wishlist Conversion Value
Complete Registration Conversion Value (Offline Conversion)	Offline Registrations Completed Conversion Value
Initiate Checkout Conversion Value (Offline Conversion)	Offline Checkouts Initiated Conversion Value
Lead Conversion Value (Offline Conversion)	Offline Leads Conversion Value
Other Conversion Value (Offline Conversion)	Offline Other Conversion Value
Purchase Conversion Value (Offline Conversion)	Offline Purchases Conversion Value
Search Conversion Value (Offline Conversion)	Offline Searches Conversion Value
View Content Conversion Value (Offline Conversion)	Offline Content Views Conversion Value
Cost Per Add Payment Info (Offline Conversion)	Cost per Offline Add of Payment Info
Cost Per Add To Cart (Offline Conversion)	Cost per Offline Add to Cart
Cost Per Add To Wishlist (Offline Conversion)	Cost per Offline Add to Wishlist
Cost Per Complete Registration (Offline Conversion)	Cost per Offline Registration Completed
Cost Per Initiate Checkout (Offline Conversion)	Cost per Offline Checkout Initiated
Cost Per Lead (Offline Conversion)	Cost per Offline Lead
Cost Per Other (Offline Conversion)	Cost per Offline Other Conversion
Cost Per Purchase (Offline Conversion)	Cost per Offline Purchase
Cost Per Search (Offline Conversion)	Cost per Offline Search
Cost Per Content View (Offline Conversion)	Cost per Offline Content Views
App Uses	Desktop App Uses
App Story Engagement	Desktop App Story Engagement
App Installs	Desktop App Installs
App Engagement	Desktop App Engagement
Cost per App Use	Cost per Desktop App Use
Cost per App Story Engagement	Cost per Desktop App Story Engagement
Cost per App Install	Cost per Desktop App Install
Cost per App Engagement	Cost per Desktop App Engagement

Աղբյուրը՝ https://www.facebook.com/business/help/1842416442669138